Spontaneous

Email A Company To Praise One Of Their Staff

Complaints get escalated and remembered. Compliments almost never get sent - which is exactly why sending one matters.

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Cost
Free
Time
Under 15 min
People
Solo / Duo
Where
Home, Café, Anywhere
Bring
Nothing in particular

Why this matters

Customer feedback systems are overwhelmingly built around complaints, so a named piece of positive feedback is unusual enough that it often reaches the person and their manager directly. For people in low-paid frontline work, where performance reviews are thin and recognition is rare, a specific email from a stranger can genuinely affect how they're treated at work.

How to do it

Think of someone who was noticeably good at their job recently. A nurse, a driver, a barista, someone on a helpline who actually sorted your problem out, a delivery driver who went out of their way.

Then send a short email to the organisation saying so.

What makes it actually useful: - Names. Get the name if you possibly can - from a badge, a receipt, an email signature. Unnamed praise usually goes nowhere. - Specifics. What did they do, when, and why did it matter? "Very helpful" is filler. "Stayed ten minutes past closing to help me find a part, and called another branch to check" is evidence. - Date and location, so the right person can be identified. - Send it to a manager or customer services rather than a general enquiries inbox if you can find one.

It takes about five minutes. In a lot of organisations this kind of message gets read out, pinned up, or attached to someone's file - and for people in frontline roles where recognition is thin on the ground, that's not nothing.

Works just as well as a Google review naming the person, if you can't find an email address.