Post Publicly About Someone Else's Good Work
Use your feed to point at someone doing something quietly brilliant - the algorithm is going to amplify something either way.
- Cost
- Free
- Time
- Under 15 min
- People
- Solo / Duo
- Where
- Anywhere
- Bring
- Nothing in particular
Why this matters
Attention is the scarcest resource for small organisations and individuals doing good work with no marketing budget. Social feeds overwhelmingly reward outrage and self-promotion, so genuinely useful work goes unseen. Pointing your own audience at someone else's effort costs nothing and is often worth more to them than money.
How to do it
Think of someone near you doing something good that almost nobody knows about. A neighbour who runs a repair café. A teacher doing something unusual. A tiny charity. A shop owner who quietly feeds people. A friend who's been volunteering for years without mentioning it.
Then post about it properly.
What makes a post actually useful rather than performative: - Make it about them, not about you noticing them. Cut any sentence that centres your own good taste in noticing. - Include the practical detail: what they do, where, how someone can help or get involved, a link. - Be specific about why it matters. Vague praise gets scrolled past. - Ask them first if it involves their photo, their business, or anything about their circumstances. Some people actively don't want attention, and that has to be respected. - Tag them or the organisation so it's findable.
This also works in smaller venues than a public feed: a work Slack, a neighbourhood WhatsApp group, a family group chat. Sometimes those reach exactly the right twelve people, which is worth more than a hundred strangers.
If you have any sort of audience at all, this is one of the highest-leverage free things you can do.